This project started as a small part of a larger goal. I maintain a minimalist CSS framework called Neat, which I use to spin up clean landing pages quickly. It’s part of a larger pattern to keep building landing pages for my own tools and projects. Eventually, I got the idea: what if I created a simple web app that could generate these pages for others?
The idea is simple. You enter a title, subtitle, description, and URL. The app then creates a clean, launch-ready landing page using Neat CSS.
Rather than jumping straight into code, I wanted to try something before building.
I’d heard that quizzes and questionnaires can be effective lead generators. So I decided to test interest first by creating a quiz:
I used ChatGPT to help brainstorm a set of five questions that walk people through their mindset, resources, and interests. Then I created a scoring system and grouped results into categories like “Cautious Explorer” and “Natural Founder”. The quiz ends with a call to action to join my mailing list for weekly tips and encouragement.
I wrote a 12-week email series, again with help from ChatGPT, to deliver that advice automatically. Email #4 is a soft pitch for the upcoming Neat Landing Page Creator. That gives me a four-week window to build the product, but only if people are signing up.
I built the quiz using Tally Forms. Within a couple hours I had a working version, though I was still fine-tuning the scoring logic and final messages. At the same time, I was jotting down some rough notes for a blog post to document the process.
This whole thing is a live test. If people resonate with the quiz and sign up for the list, that’s a signal I need to do more of these. If they don’t, that’s a valuable lesson too. But it’s not really a test of the tool itself. I need to find another test for that.
Unless, of course, you want it.
If a quick, clean landing page generator sounds like your kind of thing, let me know. I just might build it for you.
Written by Joel Dare, with the help of AI, on May 15, 2025.